AAPL US · Apple Inc.MW GOBLIN RESEARCH
Apple: Cost Containment Matters More Than Gains from a Higher-End Product Mix
Analysis date
Published
Neutral as of 2026-10-23. The shift toward higher-priced products and services profitability remain solid, but declining shipments and rising costs are headwinds. At USD 345.42, the stock trades at 36.1x forecast FY27 adjusted EPS of USD 9.58, so improvement in recurring earnings needs to be confirmed.
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- Shipments Declined Despite Market Share Gains
- Services Profitability Must Be Distinguished from Refund Effects